Wildly, overtly, aggressively pop, more so than you thought Grimes could go.
Don't let the panting, Die Antwoord-worthy meltdown of SCREAM fool you - heck even Kill V Maim's squirrely blowouts are red herrings - this is an album packed with sunny melodies, big easy beats, and high-polish production.
As pop? It's better than most. We'd be lucky to have the youth of America hooked on this. Its still weird, still packed with little flourished, pulling pop in the right direction. But don't come in expecting too much - it's cloying more often than it's daring, less Bjork than Beautiful Garbage, and ends up sounding less than totally sincere 3/5
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